Getting a new web design can be an fun experience! It’s a golden opportunity to revamp your brand’s image and offer a visually pleasing experience for all of your users. Companies often redesign their website numerous times a year, hoping that the next iteration of design will help them achieve desired outcomes. However, this is something we don’t advise as it can be wasteful and detrimental to your business goals. On the flip side, failing to give your site an update after too long can also be problematic. So how frequently should you consider giving your online presence a refresh? And what are some valid reasons for doing so? Read the article below to find out!
Web Design | How Often Should You Redesign Your Website?
Keep in mind that there is no single approach that works the same for everyone. Generally speaking, though, it’s wise to upgrade your website every two or three years since the digital world advances rapidly; if you haven’t redesigned your site for more than three years, chances are it looks dated and unappealing.
In the rapidly evolving world of web design, what was once considered attractive and modern three years ago may now be completely outdated. Additionally, not only will its appearance have become outmoded over time but so too will its functionality if no changes or updates have been made in that period. Mobile forms of websites used to require a different address than desktop versions; however, there are far more pressing reasons for why you might want to consider refreshing your website – or even launching an entirely new one!
Reasons Why You Would Need a New Web Design
1. You Don’t Have a Mobile-Friendly Website
This is a major issue: mobile usage of the internet has skyrocketed in recent years, with some studies positing that it accounted for 77% of all American web traffic in 2017 – and we can only assume this number has grown since then. Have you made sure your webpage is optimized for mobile experiences? If not, now’s the time to get up-to-speed with a new web design!
2. High Traffic But Have a Low Conversion Rate
If you notice that people are coming and going from your website without taking any action, or if your bounce rate is off the charts and visitors spend minimal time on each page–it could be a sign that it’s time to give your website some extra attention. It may mean you’re doing an excellent job at getting noticed but not providing what users are looking for when they get there. If your website isn’t achieving a goal, whether that be having guests shop on your site, read your content or contact you; then it’s time to make an adjustment. Your page is not converting visitors and must be changed in order for it to reach its full potential.
3. You Get No Traffic
If your website is not receiving the usual amount of visitors, something has gone awry. It could be a multitude of things—from content that’s lacking optimization or design that looks antiquated to broken features and duplicate content which Google may take offense with. Whatever it is, if you are the only one consistently viewing your site then a significant transformation must occur in order for success to follow.
Website Maintenance is an Ongoing Process
No matter when you opt to upgrade your website, bear in mind that regular maintenance and minor improvements are necessary. Your business is ever-changing – be it services, team members, mission statement, products offered or brand identity – so it’s vital for any corrections made offline to also reflect online too. Subsequently, regularly updating the contents of your site will ensure visitors remain connected with the newest version of who you are as a company.
As Google’s algorithm changes and SEO best practices evolve, websites must keep up with the times. Just consider how much desktop traffic has shifted to mobile in recent years– requiring companies to focus on optimizing their website experience for smartphones. To stay relevant, businesses should be proactive in understanding these ongoing updates and adjusting accordingly.
Looking for an Experienced NJ Web Desisgn Company to Redesign Your Website?
Whatever your web design needs may be, TJB WebMedia has the talent and staff to make it happen. As you can see from our portfolio, whether a customized WordPress website or an eCommerce web design with an online store and many different products, we are there to help. Many NJ web design companies offer pre-built templates that all appear the same. Just as bad, these templates are poorly coded and bad for SEO. Our web design NJ form can offer you a more flexible website with better SERP results and higher ROI This SEO friendly approach to our website designs will destroy your competition as your website dominates the search results!
Call 732-463-7835 or fill out this form for our NJ web design company consultation
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