Are you struggling to have an effective NJ real estate website? Your real estate website should be a powerful asset for getting leads and marketing your brand. The goal of your website should be helping consumers search for homes, finding local market data, and getting answers to some of their important questions. All of this can be done on your website’s home page. To help you have achieve in having a more effective real estate website, below are some of the top things to think about for your home page that will help give possible customers a better overall online experience.
Real Estate Website Tips
A full IDX search that is easily visible for new visitors:
Make no mistake, consumers come to your website to search for listings. And they want to search all of the available listings. It’s definitely recommended to provide a full IDX search. The search should be the first thing the consumer sees on your home page. Offering a school district search, short sale and foreclosure search, and other advanced search filters would be a good idea as well.
Calls to action and contact forms:
Use calls to action to ask the consumer to take action on a specific item. Asking a Web visitor to “click here to view” some information will likely result in more clicks than just embedding the link in your text. Be sure to have contact forms and your contact information to entice visitors further. Ask them to make an appointment, get more information, sign up for local market data, get a CMA, etc. These forms are how a website viewer becomes a lead.
Clear and Organized layout:
Always focus on the visitor experience when designing your real estate website home page. Be clear with your purpose and don’t overwhelm them with a bunch of words. Remember that sometimes less is more. It’s not recommended to have something automatically play when visitors land on your home page (music, a video, or a voice recording). It can be quite the turnoff to some.
Fresh and useful content:
Content is key for an effective real estate website. Most real estate professionals still are not providing fresh and useful information on their websites. You should try to keep a local flair to a large part of what you post. Focus on the neighborhoods you work in (or want to work in) often. Talk about the local market statistics or events around town, spotlight a business, or showcase a subdivision or a section of a neighborhood. Non-localized content can include anything from real estate news to DIY projects and from FAQs to financing information. A mix of text, photos, and videos is ideal.
Add links to your content:
Use links on your home page to provide the visitor with a deeper dive into your real estate website. For your website to have value, set up your home page as the portal that allows users to easily navigate through the content pages of your site. This can be accomplished by having clear menus with obvious navigation and adding in links to your existing home page content.
Use the video stick:
These days, we prefer to watch our Internet rather than read it. Look at this shift as an opportunity. I know that many of you have already ventured into video by highlighting your listings and your community or maybe even creating a profile video. Embedded video or video that will play on the page is a big win right now. As video continues to rise in popularity, adding an embedded video or playlist is a great way to increase both traffic and the time visitors spend on a page as well as to build rapport with visitors. Videos make your home page stickier by keeping the visitors engaged for longer periods of time. If you have the right SEO behind your videos, you can increase traffic to your site as well.
Use social media as part of your web strategy:
This means more than just linking to your Facebook business page and LinkedIn profile. Things such as “Share” buttons or a similar solution should be on all of your content pages if possible. It’d be ideal that they’re woven throughout your site in a meaningful way. “Share this” is simple to set up and allows users to share your content on their network of choice. Use social media to drive traffic to your website by sharing your own content when you have a new post or page or just drawing attention to a page on your site.
Looking for a Professional to Design Your Real Estate Website?
TJB Web Media can create a customized real estate website that fits perfectly with your business. We also offer expert SEO services to help any business’s website gain traffic, leading to an increase in sales. Call us today at 732-463-7835, or fill out our NJ web designer discovery form here.
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