Small Business Website Articles |NJ SEO Company

Web Design | Common Web Design Mistakes

June 18, 2021 By Jessed

Are you looking to build a quality and effective website for your business? When is comes to a successful web design, careful planning is necessary. There are quite a few common web design mistakes that people make when they build a new site.

If you are planning to create a website for your business, it’s very important to know what to do and what to avoid . That way, your future site will thrive and bring in as much traffic as possible. Below are some of the most common mistakes to avoid when planning your website design. read more

SEO Tips for a Small Business

June 15, 2021 By Jessed

Are you looking for SEO tips for your small business? In this day and age, proper SEO is a necessity for just every small business out there. Strong online presence is your business card to the world, and will aid you in competing with other companies in your industry. However, small business SEO can be a difficult and overwhelming process, especially for those with little or no background knowledge. Below are some helpful SEO tips for small businesses.

Small Business SEO Tips | Local SEO:

About one third of all mobile searches are based on locations, such as “pizzeria near me.” Even without “near me” typed into the search, Google’s algorithm automatically prioritizes local options if you just search “pizzeria.” This is particularly helpful for small businesses, so it’s key that they capitalize on the opportunity. read more

Web Design | Aspects of a Great Website

June 9, 2021 By Jessed

Are you looking to design a new website? Web design can be a very overwhelming and confusing process if you don’t know what you are doing. There are quite a few key aspects that come into play when developing a quality website. Below, we will go over some of them and how to go about implementing them.

Web Design Tips | Developing a Quality Website

Web Design | Visual Design:

Many people are very visual, so using eye-catching graphics is an effective way to make your website more aesthetically pleasing. Your website has a fraction of a second to grab a user’s attention and let them know that your website (and your business) is reputable and professional. However, be sure not to go too crazy with the graphics. Scrolling text, animation, and ﬂash intros should be used sparingly in your web design. read more

SEO Tips | How to Optimize an Article

June 3, 2021 By Jessed

Finding good SEO tips for optimizing an article can be a confusing process. Everyone wants more traffic coming to their content, but many don’t even know where to start to properly optimize their posts. There are quite a few factors when it comes to good SEO for an article. Below are some helpful SEO tips to guide you through creating the most SEO-friendly content to help you drive more traffic to your website.

SEO Tips for a Post

Paragraphs, Headings, & Fonts:

When optimizing post, it’s key to write short paragraphs with sentences that make sense and don’t have grammatical errors. After that, it’s time to set the headings and proper font style and font size to increase the readability score. read more

SEO Firm | Finding a Great SEO Company

May 30, 2021 By Jessed

Are you looking for an experienced and professional SEO firm? Unfortunately, there is an alarming amount of shady companies out there looking to rip you off. This makes finding a reputable one a very stressful and frustrating process. SEO is a long-term investment that will determine the your web presence, or lack thereof, depending on how the campaign is orchestrated. This is why it is imperative to conduct careful and thorough research before selecting an SEO firm. Below are some key things that you should keep your eyes out for when choosing one.

SEO Firm | Experience:

It’s always recommended to look at how long a company has been in business. The length of time that a company has been active is indicative of their level of experience. SEO firms that have serviced many clients have experience in multiple industries and know what works and what doesn’t.

SEO Company | References & Reviews:

It’s important to look into what an SEO firm has done in the past, because, as it’s a fairly subjective service, a customer might otherwise be disappointed when everything is said and done. You can look at review websites like Google and Facebook, and portfolios of digital agencies websites like Design Rush, Clutch and UpCity to find reviews and more details on the SEO companies you’re considering.

Another crucial aspect or the research process when looking for a good SEO firm is to collect references. Ask about the websites that they have worked for in the past, and make a record of them. Do your homework and make a few calls to previous clients to make sure that you are being given accurate information. Don’t forget to ask these clients for first-hand testimonials of past SEO services. This due diligence will go a long way toward giving you peace of mind when hiring an SEO company to work for your business.

Search Engine Optimization Firm | No Outlandish Guarantees:

Look for an SEO firm that offers realistic results and don’t use guarantees. SEO is an ongoing process, and no one has the ability to totally guarantee rankings since the search engine algorithms are constantly changing and out of an an SEO company’s control. Any promises for instant or guaranteed #1 rankings should raise an immediate red flag. This is not to say that certain, smaller niche keyphrases can’t rank relatively quickly, depending on the competitiveness of the field.

Search Engine Optimization Services | Ask About Fees & Contracts:

SEO companies are structured differently and some may work on an hourly fee while others may lock you into a 6-month contract. Just like other types contractors, ask about their fees and what the expected deliverables will be for said price. You can compare prices of multiple SEO firms to ensure they are offering a competitive rate.

It is important to have some comparisons when searching for digital marketing services. Pricing is an important part of your decision-making process, so it should probably be one of the first questions you ask during the initial conversation.

That said, you usually get what you pay for, so going for the cheapest option may not be in your best interest. Also look at companies that are going to be attentive and listen to your goals and objectives. This is the type of information you will probably gather during your conversations with other clients and employees. Invest in an SEO firm that is going to give you a personalized experience.

Best SEO Firm | White-Hat Practices:

Ask your SEO firm what type of strategies they use and have them explain it to you in terms that you understand. Any strategies that seem manipulative or unethical should pose an immediate concern. Ethical companies will have no problem answering your questions and explaining the details of their strategy so that there are no qualms with their practices.

Looking for a Professional & Reputable SEO Firm?

The right SEO firm can propel you to success, while the wrong one can leave you dead in your tracks! They can build custom strategies, manage daily tasks, and ultimately generate leads and sales from social. But it’s on you to choose a partner that not only gets social media, but also understands your business. TJB WebMedia is the top ranked SEO company in New Jersey. We understand that voice search SEO plays a vital role in growing your small business. That’s why we focus on developing customized campaigns either on their own or as part of a comprehensive SEO strategy. The bottom line is whatever your need, we have the talent and staff to make it happen. We also specialize in comprehensive NJ SEO and NJ web design.

Related to NJ Web Design Searches that Led You Here: read more

SEO Company | Why Your Business Needs One

May 27, 2021 By Jessed

In today’s day an age, it is pretty much a necessity for a business to have a website to bring in customers. Furthermore a business website needs to rank well on the pages of top search engines like Google, Yahoo and Bing to have an edge over its competition. This is why hiring a professional SEO company can be extremely beneficial for a business.

Unless you’ve been in the field yourself for a number of years, you shouldn’t consider SEO as a DIY project. Hiring an experienced and professional SEO company can help you get on Google’s first page, thus boosting your online visibility. Below are some of the top reasons why your should consider hiring an SEO company for your business:

SEO Services | More Cost Effective:

If you don’t know what you’re doing when it comes to setting up and managing an SEO campaign, you could easily end up overspending and wasting money. You’ll likely have to spend an extensive amount of time and money trying to optimize your website. If you are not sure what you are doing and you make mistakes, the consequences may result in lower rankings, less sales and more time and money spent trying to fix the problem. An experienced SEO company is highly skilled in using accurate and consistent SEO strategies.

SEO Company | More Time to Focus On Your Business:

If you try to manage your own SEO campaign, it will take up a considerable amount of your time, especially if you are new to the field. Working with a professional SEO company will allow you and your employees to focus on doing what you do best: running your business. The SEO experts will take care of the rest.

Professional SEO Service | Diversified Experience:

A professional SEO company has the knowledge and experience to make wise decisions for your site that will result in increases in your ranking and visibility. An experienced SEO company will have experience working with a variety of clients in different industries, allowing them to efficiently take care of your unique ranking situation, needs, and expectations.

Best SEO Company | Rankings Help Brand Awareness:

Brand awareness is a terrific bonus of a successful SEO strategy. As your business moves up in rankings on different search engines, your exposure grows. This is beneficial to your business because consumers are more likely to trust a brand that appears in the top positions as opposed to those towards the bottom of the results list.

Search Engine Optimization Company | Best Results:

A professional SEO company will be able to evaluate your website, your business goals, and your industry competitors to build a comprehensive plan to increase your visibility in the top search engines. They will track your progress and adjust their plans to ensure that your business is on the right path to achieving the best results, no matter how long it takes.

Looking for a Professional & Experienced SEO Company? read more

SEO Tips for Your Website

May 24, 2021 By Jessed

Search engine optimization, also known as SEO, is a necessity for anyone who wants their website to bring in traffic. It uses a technical approach to help better implement fundamentals that Google and other search engines will pick up on. SEO can be a confusing and time-consuming process, and many don’t know where to start. To help you start your venture below are a few technical fundamentals that a website needs for better SEO, thus higher rankings:

SEO Tips for Your Website

SEO Tip #1 | Security:

HTTPS, which stands for Hypertext Transfer Protocol Secure, uses SSL to encrypt information being sent and ensure that information travels securely. Not only does having an SSL certificate bring more security to users on a website, it actually helps with SEO as well. In 2014, began using HTTPS as a ranking signal when displaying search results. read more

Youtube SEO

May 12, 2021 By Jessed

YouTube is one of the most popular and fastest growing platforms out there, making good YouTube SEO crucial for projecting yourself to the masses. Those who do really well on YouTube have great channels. They are aesthetically pleasing, display the best videos, and connect with others in their niche. These channels promote better engagement and rake in more views, which is extremely important when it comes to having videos rank in YouTube’s (and Google’s) SERPs. Below are some YouTube SEO tips to help you optimize your channel, make it more appealing, and reach a bigger audience:

Tips for YouTube SEO

YouTube SEO | Add a Featured Video or Channel Trailer:

YouTube gives you the option to have a featured video or, for users who aren’t yet subscribed, a channel trailer. Many big channels choose to place a video they see as good representation of the rest of their content. Getting users to subscribe by making a for-purpose trailer about your channel has also proven to be an effective approach.

Be sure to take full advantage the description box by including around 100 words to signal to visitors and the Google/YouTube algorithm what your channel is all about.

SEO for YouTube | Include a Custom Banner:

On your YouTube channel, the banner stretches across the top of the page in-between the search bar and the title of the channel. It should be eye-catching and on-brand, as well as being sized to the optimal 2560 x 1440 pixels. Try to be creative and unique, and be sure that it isn’t too busy nor basic.

YouTube Search Engine Optimization | Set up Playlists:

Once you really start building up your YouTube content, playlists will help make things more navigable. Grouping together popular videos or those with a similar theme are good options. You will know your content best when it comes to working out what videos work well together.

From an YouTube SEO point of view, videos which are getting good traffic and engagement tend to rank better. For that reason, it’s advantageous to make videos as easy to find by grouping and linking out to other similar videos/playlists in your channel from each video description. This will make things easier for viewers.

Don’t solely rely on YouTube to get your content next in-line after other similar videos – be bold with playlists and link to them.

YouTube SEO Tips | Link to Related Channels:

Linking out to the competition might seem counterintuitive , but it is in keeping with the community aspect of YouTube help you gain more popularity. Think about it in terms of giving value to you visitors/subscribers. Make it easy for them to stumble upon other great, related content.

Make sure you are uploading the best content that you can, as other channels may feel led to start linking to you, which will also improve your YouTube SEO.

YouTube Marketing | Fill Out Your “About” Tab: read more

NJ Voice SEO

May 6, 2021 By Jessed

NJ voice SEO is becoming a popular and effective new strategy to bring in more potential customers. So, what exactly is voice SEO? Also known as voice search engine optimization or voice search SEO, voice SEO is the process of optimizing keywords and keyword phrases for searches using a voice assistant (Siri, Bixby, Cortana, Alexa, etc.). According to some experts, voice SEO is a must for websites to effectively rank for searches conducted through voice assistants.

As of 2018, voice searches made up 20% of Google search queries and 25% of Bing searches. This percentage has continued to grow more and more each year due to the increased use of mobile devices, making NJ voice SEO a very key aspect of internet marketing. So, what can one do to optimize their website for for voice searches? Below are some things you can do help you beef up your NJ voice SEO.

NJ Voice SEO Tips

Consider User Intent:

User intent is determining why people search for different things by understanding the reasons behind their queries. Understanding user intent can also cut down on repetitive voice searches. Google’s philosophy is that all searches fall into three categories: do, know and go. The first type centers on action-based or transactional activities, while “know” queries help people learn. “Go” questions relate to navigational location-based information.

Amazon recently introduced a new capability for user intent with Alexa devices. They can predict someone’s goals based on their questions. If someone asks how long it takes to cook pasta, Alexa might answer and then ask if it should set a timer.

As you map out your NJ voice SEO plans, think about why people will most likely come to your site. Then, check that the website features naturally incorporated phrases and keywords that will probably show up in voice searches.

Getting the Featured Snippet:

Featured snippets are one of the most sought after spots on Google search engine results pages. This is because they hold position 0 on top of usually answering the question or search query in the best way (according to Google’s AI). The average voice search query is about 29 words long. To receive the envied featured snippet and be favored in the voice search, answer the question your audience is asking, include important details, but keep it short and simple. Start by answering the question and placing it above the fold on the web page you are aiming to rank, ideally in the first paragraph.

Become Mobile Friendly & Improve Site Speed:

Google spent the past two years indexing websites to be mobile-first optimized. This means that a website is indexed based on its mobile version (or how it appears in a mobile view). This is important because mobile-friendly devices and voice assistants are where the majority of voice searches are performed, making it where a large portion of your optimization efforts should be placed.

Google recognizes whether or not a website is mobile-friendly and will rank you based on this factor. So, how can you figure out whether or not your website is optimized for mobile? Google Search Console has a mobile-friendly test that recognizes if your website is good to go or if there is room for improvement and how to do so. For example, you could have Javascript issues that slow down your user experience or page loading issues that may render the website as “not mobile-friendly”. In this case, Google Search Console will provide the problem and its location (in the form of a URL of Javascript file) so that you can fix it. Remember that site speed goes hand-in-hand with your mobile SEO. You don’t want your pages taking an unnecessary amount of time to load!

Increasing your site’s speed will help build a quality user experience and show your audience that you value their time. On top of that, it signals Google that your web page is user-friendly. This can help boost your rankings and increase your web page’s chances to obtain the coveted featured snippet.

Target Local Searches: read more

NJ Local SEO for Businesses | Local NJ SEO

April 29, 2021 By

NJ Local SEO (search engine optimization) for your NJ business website is a must if your business is going to attract new customers or clients.

NJ Local SEO

What is NJ local SEO? Local NJ SEO is a process that gets your business to rank high local search engine results. Why do you want this? High local search engine ranking means you will get more traffic to your small business web site. More website traffic means more potential customers. In fact, a local search engine optimized small business site is the KEY factor for how businesses can grow.

People no longer search thru the old-fashioned Yellow Pages or local newspapers when they are in the hunt for a service or product. Each week millions of prospective customers DO go to search engines. Yet, 96% of those NEVER go past the first page of Google. You see why it’s so important to have great NJ local SEO for your website?

NJ Local SEO Consultants

If you are not on the first page of NJ local search engine rankings for your important keywords, that means your competition is. Many companies are literally losing tons of money by NOT competing in the local search engine rankings race. Get started today by letting us help you.

At TJB Web Media, we are experts in local NJ SEO for small, medium and large sized businesses. We understand Local SEO in NJ and know exactly what needs to be done to get any business website targeted traffic.

Best NJ Local SEO Firm

As a way to visualize what we actually can offer you, check out our own do a Google search for “Local NJ SEO” and notice our NJ SEO Company is in the top 3 for one of the most competitive key phrases in the most competitive field on the web:

Not enough to show you we know what we are doing? Take a gander at one of the church sites we designed and optimized: Oasis-Church-NJ.com. Now “Google Search” for the keyword “NJ Church. Notice how this site ranks #1 out of millions of Google results returned. We can and do do this with any niche:

We Rank Nationally on Crazy Organic Keyphrases Too!

Check out Christian-Dating-Service-Plus.com. They wanted us to optimize for “Christian Dating Service”,a very important and lucrative key phrase in this niche. I KNOW you’ve heard of dating services like Eharmony and Christian Mingle, right? Now do a Google search for that exact key phrase. This site ranks #1 organically on Google AHEAD of all the others.

Now if TJB WebMedia can do this, think about what we can do for your NJ business website, which competes for much less competitive keywords in your local area? Imagine the impact local SEO could make for your business?

We specialize in providing NJ Local search engine optimization or NJ local SEO for business of all types. From doctors and lawyers, to restaurants, roofers, contractors, electricians and more, TJB WebMedia specializes in developing effective SEO strategies to boost your website to the top of the search engine results while your competition is left in the dust! In today’s fast paced technologically advanced society, over 90% of consumers turn to the web to find goods and services. Therefore, if you want potential customers to find you online, it is imperative that your business website appears at the very top of the search engine results. Even if your website appears on the second page of Google, it isn’t good enough! Why is this? It is because 85% of searchers only click on the top 5 search results. If your website isn’t showing up on the first page of Google and other search engines like Yahoo! and Bing, then your business is virtually invisible to the world and you are losing out on many sales.

NJ Local SEO Services | What exactly is NJ SEO

Search engine optimization (SEO) is the process of building up your website’s search organic engine rank so that it appears at the top of search engine results page for various keywords. Keywords are search terms that are relative to your specific industry, products and services. SEO is not a simple “once-and-done” ordeal. On the contrary, it is a multifaceted process that requires a comprehensive custom tailored strategy. Every business is in a unique situation and required a different plan of attack. If you understand exactly how SEO works and the many different elements you can employ in order to reach your goal, success is guaranteed! Our team of SEO experts consistently stay up to date with the ever-changing internet and evolving search engine algorithms to ensure that we develop the most effective SEO strategies for out clients. We provide SEO for all types of businesses including: restaurants, doctors, dentists, home improvement companies, real estate agents and many more!

NJ Local SEO | Why is SEO so Important?

As I mentioned previously, SEO is not a “once and done” thing. Because the internet is a dynamic entity that is continuously evolving over time, SEO is an ongoing process that needs to be maintained, tweaked and perfected during the course of an online marketing campaign. Here at TJB WebMedia, we believe strongly in SEO and here is why:

Why NJ Local SEO Important | Constantly Changing Trends

Do you remember (if you are old like me) the days when if you needed a service, you pulled out the huge phonebook that you kept next to your phone? Those days are gone for good! The internet has made those old phone books completely obsolete. These days, everybody goes to the internet to find the things they need. For example, somebody searching for a roofer in New Brunswick, NJ will likely Google “New Brunswick roofer”. They are then likely to call one of the companies listed on the first page of results. This is where SEO becomes important. Businesses need to ensure that their website is appearing on the first page of Google search results for relevant searches. If you want to succeed in the modern business arena, then you must position your website at the top of Google’s search results for relevant keywords, such as “your specialty + your city”.

Why Local NJ SEO? | Great ROI

Ask yourself this: How much money does your business earn from your average customer? Depending on your specialty, your answer will differ, however for almost all businesses one thing is true: It only takes a handful of new patients per month to cover the cost of an SEO campaign. Any additional patient revenue (which is almost always the case) is profit for your business. This is why positioning your website at the top of Google for relevant keywords is one of the most cost-effective marketing strategies for all types of businesses.

Local NJ SEO | Organic Local SEO or Google Adwords…Which is Better?

TJB WebMedia specializes in creating both organic and ppc Adwords SEO campaigns. But when it comes to which one is better, let us first clarify the difference between Organic SEO and Adwords. Adwords is when you pay Google for your practice’s website to appear as one of the advertisements at the top of the Google search results page. However, organic SEO is positioning your website to appear in the real search results (known as organic search results) below the ads. Now to answer the question: The short answer is that both of them have their advantages. Adwords allows your practice to immediately be at the top of the page, however it comes at a cost. It can be very expensive – especially if the keywords you are targeting have high levels of competition. Additionally, when you stop paying for the keyword, it immediately disappears from the search results.

Organic SEO, is a more affordable and more long term strategy when compared to Google Adwords. Your practice’s website can be positioned to be top of the real search results on Google, so that patients are genuinely finding the most relevant practice for their needs. Furthermore, organic SEO is longer lasting than Adwords. Once at the top of Google, it will likely stay there for several months (and if SEO services are continued then it can stay there indefinitely). TJB WebMedia’s basic organic SEO package is very affordable and has proven to be very cost effective in terms of providing many more customers than the monthly cost of services. If you are interested in strategically positioning your website for the long term trend, then organic SEO is something you should seriously consider.

NJ Local SEO | What if I am Already Using Adwords?

Many times, we start working with clients who are already spending thousands of dollars a month on adwords. In this case, we recommend that you let us manage the account. We will analyze every detail of your adwords campaign and find out which words are getting traffic to your website and which ones aren’t. After we determine which words are worth paying for and which ones are not, we reformat the adwords campaign to save you a big chunk of money while simulteinously begin an organic SEO strategy. As the organic SEO begins to rank in the top five search engine results, we taper off the adwords slowly until we rank organically across the board. Once that happens, we recommend paying for only a few adwords – the most lucrative.

Local NJ SEO | How to Choose Keywords

We typically recommend that you start off by choosing 10 keywords to begin your SEO campaign. But how do we decide which 10 keywords to select? Firstly, we make sure that the keywords are actually being used. After all, there is no point being top of Google for keywords which patients are not searching for! Secondly, we select keywords which correctly identify the specific services you offer. For example, if you are an electrician, then we may include keywords for the particular service for which you would like to increase your volume of customer. Lastly, to avoid competing with electricians across the world, we recommend that (if you are a local business) keywords include your geographical area (usually the nearest city and/or county).

Here is a set of example (electrician) keywords below:

electrician + your city
electrician + your county
emergency electric service + your city
emergency electric service + your county
electrician + your service + your city
electrician +your service + your county
electric repair + your city
electric repair + your county

Of course, if you are a national company, we can rank nationally for your services also! TJB WebMedia works with a number of national and international clients and we have references available upon request.

NJ Local SEO | How do you measure the success of SEO?

We provide monthly reports, so that our doctors (clients) can clearly track the performance of the SEO campaign. There are several indicators to track the success of SEO campaigns. These include:

Keyword Ranking. Below is a screenshot of a monthly SEO report from one of our clients. In the left hand column, it shows the keyword we are optimizing for and on the right, it shows the position that each keyword ranks in Google.

As your website continues to climb up to the top of the search engine ranks, you will inevitably begin to receive more phone calls and emails from the internet. The increase in call and email volume is the best way to determine how successful an SEO campaign is because it provides you with tangible results that far exceed numbers on an SEO report. At TJB, our specialty is getting those calls and emails coming in like never before.

We also provide google analytics so that you can see exactly which keywords and searches customer are using to find your website. This helps us strategize together and continually tweak our SEO plan for your business.

Affordable Local NJ SEO

Getting started with local NJ small business search engine marketing through TJB WebMedia is a snap. Unlike other SEO companies who charge prohibitive prices for SEO packages, we offer affordable SEO services that fits your budget.

For more details about how we can help your small business with NJ local SEO, fill out our short discovery form.

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