PPC SEO, or Pay Per Click Search Engine Optimization, is an approach to SEO that focuses on using paid advertising campaigns to increase a website’s visibility in search engine results. This can be done by creating PPC ads that target relevant keywords and...
Building backlinks is a crucial part of optimizing your website for search engine optimization (SEO). These inbound links serve as a critical signal to search engines that your site is an authority on a particular topic, which can help improve your rankings and...
SEO, or search engine optimization, is an essential aspect of any business today. It involves using various techniques and strategies to improve a website’s visibility and ranking in search engine results pages. While some people may have heard of SEO, they...
SEO, or search engine optimization is a process that consists of work both onsite and offsite to increase visibility online. An effective SEO strategy can help a website rank high in the search results, leading to much more exposure and traffic. That said, SEO is a...
Since the internet, businesses have had to find ways to become more and more competitive to stay afloat. Back in the day, word of mouth and newspaper and TV ads were the main ways that businesses brought in customers. With the internet, consumers can now search online...
While many people have heard of a Google Business Profile (formerly known as Google My Business) and some might have one, most don’t utilize it to its full potential. A Google Business Profile can be a very powerful tool for improving exposure online. So what...
Alt text, also known as alternative text, explains the look or use of an image on a web page. Alt text is alternative information for an image, usually describing what appears in the photo. It’s read aloud by screen readers used by people who are blind or have...
In recent years, Youtube has become an extremely powerful tool for marketers to extend the reach of their brands. With new and improved ways to optimize, you can reach a much larger audience by properly utilizing the platform. So, how exactly does YouTube SEO work,...
Have you ever heard of the term “backlinking” for SEO? Backlinks are links that originate from another website and lead to your own. To put it another way, rather than being on your website, these links connect you to somewhere else on the Internet....
Have you been having trouble staying competitive with your website’s SEO rankings? SEO is constantly evolving, so maintaining your high rankings will require some knowledge of the SEO space and how things are changing. With each update to Google’s...
