Looking for some small business website design tips? Designing a small business website can seem like a very overwhelming task, especially if you’re new to building websites. You might not even know where to start, or what things your small business website needs and doesn’t need. If you are serious about your small business, them you also need to be serious about your small business website. The following small business website design tips will help guide you in the right direction and shed some light on what makes a great small business website stand out from the rest.
Small Business Website Design
The actual design of your website is the number one most important thing when it comes to small business website design. By design, I mean the way your small business website looks (layout, colors, logo, ect…) You want your website to fit your business and look professional. There are many free or cheap website templates available on the web, but these never look professional. If people see a cheap, unprofessional looking website, how can you expect them to take your small business seriously? You should invest in getting a custom design for your website that fits your small business, looks professional, and will leave a good lasting impression on visitors.
Small Business Websites Need Media
Your small business website needs to have high quality pictures, video, audio, ect. These elements add a very personal touch to your website. It’s one thing to read text on a website, but a video that explains what you are all about and why people should trust your business brings things to a whole new personal level. You can build trust and credibility through mediums such as videos and pictures. You can have customer testimonial videos, pictures of your business, products, employees, or happy customers. Keep in mind that these pictures and videos need to be very high quality and professional looking. Don’t settle for cheap looking low quality pictures or videos because these will only hurt your business more than they will help. If you can’t get professional pictures or videos yourself, invest in a professional photographer to take pictures and make videos. You can also buy high quality photos on the internet.
Create A Small Business Website Blog
Not only are blogs the best way to make personal contact with your visitors and customers, but they also help out in many other ways. Having a blog will improve your search engine ranking and will always keep your website full of new content. This is because visitors can comment on articles and give their own input that others can read therefore keeping your website fresh and constantly active, which brings us to our next small business website design tip: Creating lots quality content.
Create Lots Of Quality Content
When it comes to building a small business website, content is king. The more quality content you have the better because search engines love content, and fresh content will keep visitors to your website interested. Having a blog is the best way to keep a steady flow of quality content. You can create many posts, but visitors can also comment on the blog and add content of their own. Having lots of quality content on your small business website keeps visitors happy while also helping your website grow. It is a win-win situation.
Link Your Small Business Website to Your Social Media Pages
Social media is the main way people communicate over the internet, therefore it is very important that you create social media accounts (Facebook, Twitter, YouTube, ect…) for your small business. You should have links to your social media pages on your real website. If people like your page on Facebook, that persons entire network will see a link to your business’s Facebook page. Its basically viral online word of mouth advertisement, and it doesn’t cost you a single penny! If you keep people up to date about your small business website through Facebook and twitter, they will always check back to your website to see whats going on. Social media is a great tool that should not be overlooked.
These small business website design tips will help you get off to a great start when building your website. All you need is a little time and determination, and you will start to reap the benefits of having a great small business website by gaining more customers, recognition, credibility, and most importantly, making more money.
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