Finding the right the right NJ social media marketing services to promote your business via your social media accounts is absolutely vital in this day and age. Simply having a business website is simply not enough. Unfortunately, hiring the wrong company for NJ social media marketing services can be a major waste of time and money. Worse than that, it can seriously hinder the growth of your business. Social media is a relatively new concept for many. It came out of nowhere and quickly rose to its current popularity during the past ten years. This has caused it to develop a reputation of being a passing and unprofitable fad. Don’t be fooled by this mindset – the statistics paint a very different picture. For example, according to marketing pool conducted by Hubspot, 92% of marketers claim that social media was a vital aspect of their business and 80% said that social media marketing boosted traffic to their websites. their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use. Clearly, social media play a very important role in marketing but there remain a lack of understanding on how to achieve the desired results. Today, we will look at the benefits of hiring a NJ social media marketing for your business and how you can choose the company that is best for you!
NJ Social Media Marketing Company | Social Media Marketing 101
NJ Social Media Advertising Company | Why Hire a Company
Social media has been sweeping the world for well over a decade, and it’s no longer only for your teenaged daughter. Of course, 90% of those ages 19 to 29 are active on social media, but use among those over 65 has tripled since 2010, according to Pew Research. Additionally, since 2005, social media usage by Americans is up 60%! This has caused entrepreneurs of all shapes and sizes to take notice and begin integrating social media into marketing efforts. An experienced social media marketing company can help you reach your goals, and is much more affordable than hiring another in-house social media specialist. Another great thing about hiring a NJ Social Media Marketing Company is that they have a lot of experiencing managing campaigns, and they’re knowledgeable about where to invest time and energy. These people are experts, and they’ll put all they know into getting your brand on the map. You will end up saving time and money by hiring a company to handle your social media.
NJ social Media Management | More Than Money
However, it goes well beyond saving money. There are many other reasons to hire a social media marketing company. Here are some great benefits of having a well executed NJ social media advertising strategy.
Why Hire a NJ Social Media Advertising Company | Increased Brand Recognition
Every opportunity you have to spread your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better familiarized with your brand after seeing your presence on multiple networks.
Why Hire a NJ Social Media Marketing Company | More Opportunities to Convert.
Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.
Why Hire a NJ Social Media Advertising Company | Higher conversion rates.
Social media marketing results in higher conversion rates in a various ways. The most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.
Why Hire a NJ Social Media Management Company | Better SEO!
SEO is the best way to capture relevant traffic from search engines. TJB WebMedia is the top ranked NJ SEO company, so we understand the power of social media for your SEO! It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. In other words, it i very important that you have your social media on point!
Why Hire a NJ Social Media Marketing Company | More Customer Interaction
Social media, at its core, is a communication channel for you to interact with your customer base both existing and potential. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
NJ Social Media Management Company | Important Things to Remember
Success comes when your expectations are in line with reality. There are a few things you should keep in mind when looking for and hiring a good social media company. No matter who you hire, the following is true:
Social media takes time — It takes time for a social media strategy to take hold and bring in results. Don’t expect to have thousands of Twitter followers one week after hiring a social media marketing company. It can take several months and some trial and error before results come in.
A good social media advertising company is an investment — Social media companies that brag about being affordable are almost always bad news. That’s not to say you should throw your entire marketing budget into social media, but when it comes to hiring a social media company, you tend to get what you pay for. Social media should be seen as an investment, and you need to dedicate substantial funds to your efforts.
There are no shortcuts — Many believe that if they post random Facebook posts and Tweet a few times a day, they’ve got a strategy. The truth is, that’s a shortcut, and it won’t bring results. There needs to be a budget and a strategy for how to reach your target market.
A great social media strategy includes paid reach — These days, you have to pay to play. Organic social is not going to drive serious results for 99% of businesses. Your business or brand needs to work towards becoming something people want to share, and paid reach is an essential part of a sound strategy.
If you find a social media marketing company that promises great results and barely costs you, they’re probably not going to provide desired results.
NJ Social Media Marketing Company | Questions to ask a Prospective Company
Any NJ Social media management company will bend over backwards to look good while they’re courting you, so it’s essential that you do your due diligence so that you don’t wind up working with a company who doesn’t have it together.
The following questions will help you assess where a social media marketing company stands:
- How will you measure the success of our program?
- Do you have experience in our industry, or with a similar business model?
- Do you outsource any of your efforts?
- How much and on what platform will you communicate with me?
- How many people work at your company?
- What social media networks do you believe will bring us the most success?
- How often will I receive reports?
- What type of analytics platforms do you use to measure results?
The answers will give you a sense of their expertise and experience. If the company’s team doesn’t have satisfying answers to these questions, they might not be the best one to hire.
NJ Social Media Marketing Company | NJ Social Media Management Red Flags to Avoid
Here are a few red flags that should be avoided at all costs. If you see any of these, move on and consider hiring someone else.
Spotty communication – Your social media marketing company should prioritize you. If you can’t get them on the phone, or don’t hear from them at least once a week, you should look elsewhere.
You get handed off to a project manager who knows nothing – In the courting period, you may be working with a big whig at the social media marketing company. But what happens when you sign a contract? Will you be working with this expert directly, or will you be handed off to an account manager who doesn’t know what they’re doing? Some account managers are savvy, but you should assess whether you can work with them early on in the process.
Prices are unrealistically cheap – If the social media marketing company gives you a quote that seems really affordable, then it’s most definitely too good to be true. The only way an agency can get away with prices that cheap is by not giving your strategy the attention it deserves. They’re doing business in volume (i.e. trying to sign as many as possible) rather than committing to your brand’s needs.
NJ Social Media Marketing Company | TJB WebMedia
The right NJ social media marketing company can propel you to success, and contrarily, the wrong company can leave you dead in your tracks! They can build custom strategies, manage daily tasks, and ultimately generate leads and sales from social. But it’s on you to choose a partner that not only gets social media, but also understands your business. TJB WebMedia is the top ranked social media marketing and SEO company in New Jersey. We understand that social media marketing plays a vital role in growing your small business. That’s why we focus on developing customized social media marketing campaigns either on their own or as part of a comprehensive SEO strategy. The bottom line is whatever your need, we have the talent and staff to make it happen. We also specialize in comprehensive NJ SEO and NJ web design.
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