Did you know that good page speed is critical for having a successful and SEO-friendly website? Research has shown that even a delay of just one second can result in an 11% decrease in page views and a 7% loss in conversions. Although there are many ways to optimize website performance, there are some simple tips you can follow right now to enhance your website page speed.

Increasing Your Website Speed

Do a fast and cost-free speed test:

Tools such as WebPageTest will show you exactly what is taking the longest time to load on your webpage. Simply enter the URL of the page you’re looking to evaluate and wait for the results to come in.

Optimize your images:

To optimize your webpage or blog, resize your images using an image editing tool like Photoshop or a free image resizer. Determine the maximum allowed image size for your layout, typically no more than 800px width. Even if you upload larger images, they will automatically be sized down to fit.

Using HTML tags specifying width or height does not actually reduce the image size on your server, but only affects its appearance on the webpage. To reduce the image size, you should determine the ideal size and save the image accordingly. If using an image editor, saving at 80% quality can help reduce the file size. Alternatively, online resizers can offer options to reduce the file size by a desired percentage (although it’s not recommended to save more than 50% smaller). When it comes to web files, JPG and PNG file types are the best options.

Uninstall Some Unnecessary Plugins:

Google Analytics and similar plugins can slow down page loading due to the way they work. Typically, you need to add a JavaScript code snippet to your website’s header section, which needs to be loaded from a remote file when a user visits your page. This process can delay the complete page load time. If you have multiple snippets such as Google Analytics, Facebook sharing, and Twitter sharing, your page might take more time to load. Make sure to periodically review your HTML code and see if you still require all the plugins installed on your page.

Cache your pages:

Caching your website’s pages can significantly speed up the page load time by reducing the number of requests to your server. Additionally, it can enhance the scalability of your website during peak traffic times, such as when you’re running an email marketing campaign or ecommerce sale.

Get rid of unneeded code in your CSS files

For faster page loading, ensure that the CSS file is loaded before the page becomes viewable. However, if multiple people have been working on the same file for a while, it may contain unnecessary code. Even extra spaces or lines can slow down the page. To ensure that no unused elements are present, review the code yourself or utilize a CSS minifier tool that can eliminate unnecessary spaces and code.

Need Professional Help for Increasing Your Website Speed?

Increasing your website’s page speed is a key component of SEO, and should be given proper attention. TJB WebMedia is one of the top ranked SEO company in New Jersey. We understand that voice search SEO plays a vital role in growing your small business. That’s why we focus on developing customized campaigns either on their own or as part of a comprehensive SEO strategy. We specialize in creating SEO optimized posts for any type of organization. The bottom line is whatever your need, we have the talent and staff to make it happen. We also specialize in comprehensive NJ SEO and NJ web design.

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