TJB WebMedia specializes in providing search engine optimization or NJ SEO for Doctors. In today’s fast paced technologically advanced society, most individuals turn to the internet to find a doctor in their area. For this reason, it is vital that your website appears at the top of the search engine results. 85% of searchers only click on the top 5 search results. If your website isn’t showing up on the first page of Google and other search engines like Yahoo! and Bing, then your practice is virtually invisible to the people in your area.
What exactly is NJ Doctor SEO? The process of building up your website’s search engine rank so that it appears at the top of search engine results pages is known as search engine optimization or “SEO”. It primarily focuses of making your website appear in the search engines for various search terms that are relative to your specific practice. These search terms are also known as keywords. SEO is a multifaceted process that requires a comprehensive strategy in order to accomplish the goal. Our team of SEO experts consistently stay up to date with the ever-changing internet and evolving search engine algorithms to ensure that we develop the most effective SEO strategies. We provide SEO for all types of medical practices including: SEO for Cardiology, SEO for Chiropractors, SEO for Dentists, SEO for Medical Clinics and more!
NJ SEO for Doctors | Why is SEO so Important?
SEO is not a “once and done” thing. On the contrary, it is an ongoing process that needs to be maintained over time. So why is it so important to invest in an SEO strategy for your practice? Here at TJB WebMedia, we believe strongly in SEO for doctors and here is why:
Why is Doctor NJ SEO Important | Changing Trends
Do you remember the days when if you needed a service, you pulled out the huge phonebook that you kept next to your phone? Those days are gone for good, as the internet has made those old phone books completely obsolete. Nowadays, nearly everybody goes online to find a doctor. For example, patients searching for an orthopedic surgeon in New Brunswick, NJ will likely Google “orthopedic surgeon New Brunswick”. They are then likely to call one of the practices listed on the first page of results. This is where SEO becomes important. Doctors need to ensure that their website is appearing on the first page of Google search results for relevant searches. So if your practice is to succeed in the modern healthcare arena, then it needs to position its website at the top of Google’s search results for relevant keywords, such as “your specialty + your city”.
Why NJ SEO for Doctors? | Increase Your Share of Private Pay Patients
SEO can increase your share of private pay patients. Private pay patients are not restricted by their Managed Care Organization (MCO). They are free to choose whichever doctor they want. This is why – instead of going to their MCO’s website to choose a doctor – they will likely use Google instead. If you want your medical practice to get a share of this private pay business in today’s competitive marketing environment – and definitely in tomorrow’s – then you need to position your practice’s website to appear on the first page of Google results.
Why SEO for Doctors? | Good ROI
Ask yourself this: How much money does your practice earn from the average patient? Depending on your specialty, your answer will differ, however for almost all specialties one thing is true: It only takes a handful of new patients per month to cover the cost of an SEO campaign. Any additional patient revenue (which is almost always the case) is profit for your practice. This is why positioning your website at the top of Google for relevant keywords is one of the most cost-effective marketing strategies for medical practices.
Why SEO for Doctors? | Attract More Perfect Patients!
As a doctor, you know very well that not all patients are the same. Some of them are great – perhaps epitomizing the very reason you became a doctor – but some of them are not so great! Whether it’s based on medical reasons, healthcare insurance, or reimbursement, all doctors have their favorite type of patients. Now ask yourself this: What if you could somehow increase your number of ‘perfect patients’? We’re talking about those patients with the condition you love to treat, or the insurances you accept, or simply the procedures with the highest reimbursement? Well, with SEO for doctors you can do exactly that. By carefully selecting your keywords, you can target the exact patient demographic you want.
NJ SEO for Doctors | Organic SEO or Google Adwords…Which is Better?
In order to answer this question, let us just clarify the difference between Organic SEO and Adwords. Adwords is when you pay Google for your practice’s website to appear as one of the advertisements at the top of the Google search results page. However, organic SEO is positioning your website to appear in the real search results (known as organic search results) below the ads. Now to answer the question: The short answer is that both of them have their advantages. Adwords allows your practice to immediately be at the top of the page, however it comes at a cost. It can be very expensive – especially if the keywords you are targeting have high levels of competition. Additionally, when you stop paying for the keyword, it immediately disappears from the search results.
Organic SEO, is a more affordable and more long term strategy when compared to Google Adwords. Your practice’s website can be positioned to be top of the real search results on Google, so that patients are genuinely finding the most relevant practice for their needs. Furthermore, organic SEO is longer lasting than Adwords. Once at the top of Google, it will likely stay there for several months (and if SEO services are continued then it can stay there indefinitely). TJB WebMedia’s SEO package for doctors is very affordable and has proven to be very cost effective in terms of providing many more patients than the monthly cost of services. If you are interested in strategically positioning your practice for the long term trend, then organic SEO is something you should seriously consider.
SEO for Doctors | How to Choose Keywords
TJB WebMedia typically recommends that you start off by choosing 10 keywords to begin your SEO campaign. But how do we decide which 10 keywords to select? Firstly, we make sure that the keywords are actually being used. After all, there is no point being top of Google for keywords which patients are not searching for! Secondly, we select keywords which correctly identify the specific services you offer. For example, if you are an orthopedic surgeon, then we may include keywords for the particular surgery for which you would like to increase your volume of patients. Lastly, to avoid competing with doctors across the world, we recommend that keywords include your geographical area (usually the nearest city and/or county).
Here is a set of example (orthopedic) keywords below:
orthopedics + your city
orthopedics + your county
orthopedic surgeon + your city
orthopedic surgeon + your county
orthopedic + your body part of specialty + surgeon + your city
orthopedic + your body part of specialty + surgeon + your county
orthopedic doctor + your city
orthopedic doctor + your county
SEO For Doctors | How do you measure the success of SEO?
TJB WebMedia provides monthly reports, so that our doctors (clients) can clearly track the performance of the SEO campaign. There are several indicators to track the success of SEO campaigns. These include:
Keyword Ranking. Below is a screenshot of a monthly SEO report from one of our clients. In the left hand column, it shows the keyword we are optimizing for and on the right, it shows the position that each keyword ranks in Google.
As your website continues to climb up to the top of the search engine ranks, you will inevitably begin to receive more phone calls and emails from the internet. The increase in call and email volume is the best way to determine how successful an SEO campaign is because it provides you with tangible results that far exceed numbers on an SEO report. At TJB, our specialty is getting those calls and emails coming in like never before.
NJ SEO For Doctors | TJB WebMedia – the Best NJ Doctor SEO Services
If you need SEO for doctors, contact TJB WebMedia today for the best services at the best prices. TJB WebMedia is a leading NJ doctor SEO company. We work with doctors to boost online visibility in search engines and increase your patients. Our team of experts is eager to analyze your site and develop a customized strategy to meet your individual needs. In addition to search engine optimization, we also provide web design/development services, reputation management services and SEO marketing. To get started, or for more information contact us now at: (732) 463-7835 or visit our website:
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