Google local search is about to have a huge change! Google is testing something called the “Google Guaranteed Program”. At the moment, the program is a beta and only available to home services, locksmiths and other similar businesses in parts of New Jersey. Any business that would like to become “Google Guaranteed” must go through a strict screening process by Google including a background check, license and insurance check as well as a screening of your reviews and ratings.
About The NJ Google Guaranteed Program
The Google Guaranteed Program in Nj is on its way. As seen in the image below these Google Guaranteed business listings are the first results shown in a Google search, topping even the traditional Google Search Ads from AdWords and verified Google My Business listings.
When someone clicks on a Google Guaranteed listing they will be taken to a screen like the one shown below, allowing the consumer to request an estimate for the company’s services.
Any customer that works with a Google Guaranteed business and is not happy can submit a claim to Google. Any job booked with a Google Guaranteed business must be done correctly or the customer can receive their money back. The work done by the businesses is guaranteed for up for $2,000.
The Google Guaranteed Program is part of its AdWords product and businesses will likely be charged per lead they receive through the program. Because the program is still a beta and only available in certain markets, the pricing is not yet publicly available. However, it’s highly likely that Google will charge businesses a fee to get the Google Guarantee badge to cover costs for its screening process.
Be Prepared For The Google Guarantee To Come To Your Area
The businesses in the beta test have had drastic amounts of success with increased leads by 1800% when compared to other companies who are using other forms of advertising. With this type of success, the Google Guaranteed Program is likely going to attract loads of businesses once it’s available everywhere.
To prepare for the Google Guarantee in your area be sure to:
- Ensure your business is properly licensed and insured.
- Create, verify and maintain your Google My Business page.
- Address negative reviews and ask satisfied customers to leave your business reviews on Google and other review platforms.
- Sign up for the program as soon as it becomes available to your business type and area.
What does this mean for verified Google My Business pages?
GMB is not going away, so you’ll definitely want to maintain your current pages to take up as much real estate on search results as possible. A complete search marketing plan would include Google Guaranteed listings, AdWords search campaigns, a complete GMB page and search engine optimization (SEO).
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