small business website blog

Thinking about making a business website blog?  If you have a business website, its primary function should be to bring in clients and/or sales by driving targeted search engine traffic to itself.  Increasing traffic to your website can be a difficult and aggravating task, however one of the best ways to increase your traffic is to create a business website blog.  A content management system (CMS) made especially for blogging (ie: WordPress) can work wonders for your business and help you get many more sales and customers via the internet.  Here are the main reasons  from our NJ SEO company why you need a small business website blog.

Business Website Blogs Keep Your Site Full Of Fresh Content

This is one of the main reasons why having a small business website blog can really help you get more traffic to your website.  Search engines such as Google, Yahoo! and Bing love when websites are always adding fresh new quality content.  Having a blog is an easy way to always add new articles and posts on a daily basis. Visitors to your website can also post comments and write articles.  When websites never add new content or update their pages, search engines start to view that website as being lazy and inactive.  That makes the website drop in search results ranking.  If your website goes down in ranking, then you will get less visitors, and that is the opposite of what you want!!

A Business Website Blog Means More Key Words

Having a blog will allow you to be able to make posts using different key words.  Having more relevant key words in your blog will make it easier for your website to get found by search engines.  Having regular articles and visitors posting will give your website many more opportunities to show up in peoples searches.

Business Website Blogs Build Trust

Having a blog that allows you and your customers to talk about your business will help you establish relationships with customers in a one-on-one way.  This will allow you to build trust with customers, and keep them coming back to do business with you.

Business Website Blogs Let You Position Yourself As An Expert

If you post articles that gives advice and offers information about your general industry, people will start to view you as somebody they can go to for information whenever they have a question.  Establishing yourself a a reliable source of information will build your reputation and you will draw more people to your business.

Small business website blogs are a must for any small business trying to get more traffic to their website.  Having a website without a small business website blog will greatly hold you back from reaching your full online potential.  Although you will have to keep it active and updated, a small business website blog will help you out way too much to pass on making one.

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