Have you been having trouble ranking your website or perhaps you’re not ranking at all? Maybe you’re bringing in adequate traffic or generating leads and conversions even while making it to the 1st page in the search results? If so, it might be time to consider getting professional SEO services. That’s why, in the article below, we will take a closer look at the signs that you should reach out for assistance.
Signs That it’s Time for Professional SEO Services
Your Site is Nowhere to Be Found on Google:
At the very least, your brand should appear in search results on Google when people search for your brand name. Even if your website content is not optimized, your domain name should help you rank in the search results. The same applies to Google Maps; your business should show up in local searches.
If your website is not showing up in search results for your own brand name, it’s a clear indication that you should seek professional SEO assistance. Along with optimizing your site immediately, an SEO firm can conduct a thorough check of your site’s health to fix any technical problems or penalties that may be preventing it from appearing in search results.
Your Site isn’t Bringing in Traffic:
The objective of being among the top 10 search results is to attract potential customers to your website, where they can engage in actions such as submitting a contact form, requesting a quote, or making a purchase. However, your website won’t be able to generate any of these actions if it fails to capture traffic, especially relevant traffic.
An SEO company can help determine why your website may not be performing well, such as if it’s a new site or has recently been redesigned, or if Google has given it a penalty. They can also assess the effectiveness of targeted keywords and conversion elements and work to eliminate low-quality traffic. The company will enhance your website’s optimization to reduce bounce rates, boost time spent on-page, and improve conversions among your target audience.
You’re Not Optimizing Your Content:
Long-term SEO involves more than just creating the homepage, product or service pages, and contact page. These pages have limited content and keyword placement opportunities. To improve your website’s visibility and attract more customers, you should consider adding high-quality, keyword-rich, and valuable content. SEO companies can provide content marketing services after your website is launched or relaunched, which involves regularly creating content that can improve your search engine rankings and engage your customers beyond sales pitches.
High Traffic With Low Conversion Rate:
The primary objective of digital marketing for every brand is to increase website traffic. However, it is important to note that the quantity of traffic doesn’t always translate to quality. If your website has a high bounce rate and visitors spend little time on-page, it indicates that they are leaving promptly as they are unable to find what they are looking for. To generate revenue, it’s important to have website traffic that is relevant. This is where conversions occur. Professional SEO services can help optimize conversion elements so that even with lower but relevant traffic, visitors are more likely to take action such as clicking on links, submitting contact forms, or making purchases.
Spending a Lot on PPC to Make Up for Bad SEO:
SEO and PPC are both important parts of a successful digital marketing plan. However, relying solely on paid advertising is not a viable solution to address poor keyword rankings and low website traffic. By working with a professional SEO service, you can evaluate the return on investment for your PPC campaigns and achieve consistent success through organic search rankings. The SEO company will focus on both short-tail and long-tail keywords and carry out on-page and off-page optimization to attain top organic rankings, thereby harmonizing your marketing approach.
Technical Audit Issues:
Hiring an SEO company can offer more than just optimizing keywords and content. These companies can help resolve common technical issues that occur off-page and affect search engine rankings.
Your Website is Not Secure:
Having proper website security is crucial as it not only safeguards company data but also helps gain the trust of customers who browse your website, share their details, and make purchases. A fundamental way to identify secure websites is by checking if they have an HTTPS URL. Websites that use HTTPS have a SSL certificate that is valid. If a website does not have a SSL certificate or if it has expired, web browsers will warn visitors to not proceed. This can discourage potential customers and eventually lead to a penalty that will lower your search ranking.
Unresponsive Website With Subpar User Experience:
If your website is not mobile-friendly and responsive, it can hurt your online business. With the majority of website traffic coming from mobile devices, it is essential to optimize your website for mobile devices. Otherwise, customers may have a bad user experience, feel frustrated, and leave your site.
An NJ SEO company worth hiring should provide responsive web design services. This will ensure that your website provides an optimal user experience across different devices. Additionally, the company can improve your website’s navigation and design, add CTAs to your pages, and reduce page loading times, among other things. All of these improvements can help decrease bounce rates and increase conversions.
Looking for Professional SEO Services From a Highly Experienced SEO Company in NJ?
Pay Per Click advertising has become a significant part of an effective SEO strategy, and should be given proper attention. TJB WebMedia is one of the top ranked SEO company in New Jersey. We understand that voice search SEO plays a vital role in growing your small business. That’s why we focus on developing customized campaigns either on their own or as part of a comprehensive SEO strategy. We specialize in creating SEO optimized posts for any type of organization. The bottom line is whatever your need, we have the talent and staff to make it happen. We also specialize in comprehensive NJ SEO and NJ web design.
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