Do you know the differences between organic SEO and Pay Per Click (PPC)? Studies show that on the first page of search results alone, the first five organic results make up 67.6% of all the clicks while the results from 6-10 account for only 3.73%. If you‘re like most searchers, you prefer clicking on organic results as opposed to the paid ads. As you can see, simply paying for Google Ads is not enough. Numerous studies have proven that to benefit from the traffic and organic clicks to your website, your business must hold a commanding organic position in the results, particularly page one. 71.33% of searches resulted in a page 1 Google organic click. Page two and three only get 5.59% of clicks.
So that means that 15% of all traffic goes to the Google Paid Ads, trying a different search, or giving up. If you think you are getting the most bang for your buck with your Google Adwords campaign, you should rethink that. You are paying for high cost ads that may provide instant gratification, but in the end provides zero long term investment, minimal click through rate per dollar spent, and does little to heighten brand credibility. Organic rankings will always bring higher quality traffic that is much easily converted to a lead or sale.
Why Good Organic SEO is so Important
Ranking high in the organic results creates a sense of trust in the user, and when you are in the top 5 results, you are getting more of that traffic on a monthly basis. This is why time and time again, an SEO Campaign from a trusted SEO Company is a much better investment of your time and resources than PPC ads. Make sure the SEO company you are hiring can show you case studies with proof of results before beginning any SEO campaign. Otherwise, DO NOT work with them.