Have you been on the fence about hiring a NJ SEO firm? These days, it’s imperative for businesses to have a grasp of the latest tactics and marketing strategies to attract and retain customers and continue to grow. Every NJ business owner wants their business website to rank well on the pages of top search engines like Google, Yahoo and Bing. To do so, you need to have an experienced NJ SEO company.
Unless you’re an expert with years of experience under your belt, you should never see the need for SEO services as a DIY project. Hiring an experienced and effective NJ SEO firm can help you get that coveted spot on Google’s first page. It’s always a challenge for a business owner to get to the first page of results. Since Google constantly changes how it views content, this task has only gotten harder as the years go by. Ineffective SEO can do harm to your online reputation, so you need to hire a great SEO professional to get the best results for your business. With that said, below are some of the top reasons why your business should hire an experienced NJ SEO company.
Reasons to Hire a Professional NJ SEO Firm
Saves Time & Allows Your Business to Focus on What You Do Best:
If you attempt to manage your own SEO campaign, it certainly takes up a lot of time, especially if you don’t know much about it. If you work with a professional NJ SEO firm, you and your employees will be able to focus on doing what you do best: running your business. The NJ SEO experts will take care of the rest.
More Cost Effective than Handling It Yourself:
While you may think that you know how to manage an SEO campaign, if you don’t know what you’re doing, you could end up overspending and wasting money. You will most likely spend an absorbent amount of time and money trying to optimize your website. If you are not sure what you are doing and you make mistakes, the consequences may result in decreased traffic, less sales and more time and money spent to correct the errors that you made. SEO cannot be a cost-effective process unless it’s consistent and an experienced NJ SEO service is highly skilled in using accurate and consistent SEO tactics.
NJ SEO Companies have Proven & Diversified Experience:
A professional NJ SEO company has the knowledge and experience necessary to make smart decisions for your site that will result in increases in your ranking and visibility. An experienced NJ SEO firm should have experience working with a variety of clients in different industries, allowing them to appropriately handle your unique ranking situation, needs, and expectations.
NJ SEO Firms Get the Best Results:
This should be the main reason that you partner with an experienced NJ SEO firm. A professional SEO organization will be able to evaluate your website, your business goals, and your industry competitors to build a comprehensive plan to increase your visibility in the top search engines. They will track your progress and adjust their plans to ensure that your business is on the right path to achieving the best results, no matter how long it takes.
Better Rankings Help Build Brand Awareness:
Brand awareness is a terrific bonus of a successful SEO strategy. As your business moves up in rankings on different search engines, your exposure grows. This is beneficial to your business because consumers are more likely to trust a brand that appears in the top positions as opposed to those towards the bottom of the results list. An NJ SEO service can help you implement the methods that are crucial for improving your visibility in searches, improving your chances for reaching potential customers, while reducing the amount of money you need to spend on marketing.
Red Flags When Choosing an NJ SEO Firm
They Ask to Own Your Data/Logins:
One of the hallmark signs of an NJ SEO service trying to trap you is by starting off the engagement by asking you for full control over your logins, data, and reporting. Many companies fall for this under the guise of “I just want them to handle it, that’s what I’m paying for, for them to handle everything”, but don’t realize how truly dangerous this can be if things don’t work out between the two companies.
Let’s say you get to the point where you no longer want to work with your agency/consultant, unfortunate yes, but it happens. What many shady agencies/consultants will do in this situation is to hold your data and logins hostage to keep the contract going. This can balloon into legal disputes that stretch on for months, even years, and in the worst-case scenario, ends with you needing to create new logins and adding new tracking code to your sites. It is a common occurrence, especially with smaller businesses. The lesson here is that the beginning of any professional relationship should be built on trust, but it’s a two-way street. While you are hiring these individuals to “handle everything” from an SEO perspective from you, check their background and get references. If they can’t provide any references, it’s time to look elsewhere.
They Guarantee Instant #1 Rankings/Top Results:
There are NJ SEO professionals out there winning business with the pitch “We guarantee #1 rankings”. What they aren’t going to tell you is what they are going to get ranked on Page 1. Most NJ SEO companies can get something to rank on Page 1, regardless of if it’s driving quality traffic, revenue, or leads to your site.
They Don’t Tell the Whole Story:
This means that the NJ SEO company is always highlighting what went right, what they did awesome at, and why you should pay them more at the upcoming renewal. They never talk about what went wrong, what didn’t work, and the lessons that were learned to make the current campaign so successful, which sometimes is more important than the wins themselves. Only knowing half of the story is detrimental to your business and your own education. By not being transparent your agency/consultant has done you a large disservice by not allowing you to learn from their mistakes.
The Partnership Is Positioned as Transactional:
You always be mindful of how an NJ SEO Firm pitches you, as it is very telling of how the relationship will operate. People who want to help you will tell you they want to help you, people who don’t will tell you how much their service costs and how monthly meetings will be structured. This is the difference between hiring a partner and a vendor.
A partner is going to dig in with you, weather the storm with you when things aren’t going good, and celebrate the wins with you together as a team. A vendor is going to send you a bill. If an agency/consultant comes in and spends the hour or two you have given them of your time and only talks about how great they are and doesn’t give any insight into what they can do for you, the relationship probably won’t be that fruitful.
While there is nothing wrong with a brag slide or two, you should always be looking for folks who did research on your brand and provide actionable things they believe you can accomplish together supported by data. Those are the ones who care about your business and while they will still send you a bill every month, you won’t mind paying it so much. The lesson here is to always seek a partner, not just another vendor.
Case Studies Are Outdated
Speaking of brag slides, you should always ask what year the projects/results are from. One of the greatest injustices of organic search is how long people use case studies for. SEO changes every single day and while it’s awesome you really knocked it out of the park for someone back in 2000, that story doesn’t really help gauge talent in 2020. The lesson here is to always dig a little deeper on those wins and when they happened. With SEO changing as much as it does, even a project from a couple of years ago could have no relevance today.
Looking for the Best NJ SEO Firm?
Since TJB WebMedia is an NJ small business, we understand the needs of a business owner. Our services are designed to help you get your custom website up and running as smoothly as possible. With affordable prices, a helpful knowledgeable team of design and SEO experts, and the experience of being a small business ourselves, TJB WebMedia is the perfect NJ small business web design and SEO company for your NJ small business!