The truth is that your testimonials page does absolutely nothing for you. Most people spend less than 30 seconds on a website before they close the window. People are used to instant gratification, and your business phone number and address are all they want before they click off your site. Now, this is not at all to say that customers don’t want to read Online Business Reviews. They absolutely do! However, they don’t want to read them on your site. If you don’t believe me, check out your google analytics. You will inevitably see that the only traffic your testimonials page gets if from you! These days, people are searching for honest and genuine Online Business Reviews on third-party sites because they cannot be manipulated. So, what can you put in place of a testimonials page to ensure that customers are aware of your excellent products and/or services? Below we will discuss some alternatives to a traditional testimonials page as well as some ideas you can implement to spread the word about positive customer experiences.
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