There are changes coming from tech giants like Google, Facebook, and Apple that are going to directly affect your web marketing strategy. The problem is a web security protocol called HTTPS (Hyper-Text Transfer Protocol Secure). Other terms you might encounter are SSL (Secure Sockets Layer) or TLS (Transport Layer Security). To those who have never heard of these things, it’s little green padlock in the top left corner of your web browser.
HTTPS provides a secure, encrypted channel for a website to transfer data to a browser, and vice versa. It uses digital certificates to verify that each party is who they say they are and prevents third-parties from intercepting the data. It’s easy to see why HTTPS is a good idea. Nobody wants some shady person snooping on your passwords and credit card information when you’re online banking at Starbucks. And you wouldn’t want to think you’ve connected with your bank, when you’re actually on some scam site.