Do you know the differences between organic SEO and Pay Per Click (PPC)? Studies show that on the first page of search results alone, the first five organic results make up 67.6% of all the clicks while the results from 6-10 account for only 3.73%. If you‘re like most searchers, you prefer clicking on organic results as opposed to the paid ads. As you can see, simply paying for Google Ads is not enough. Numerous studies have proven that to benefit from the traffic and organic clicks to your website, your business must hold a commanding organic position in the results, particularly page one. 71.33% of searches resulted in a page 1 Google organic click. Page two and three only get 5.59% of clicks.
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