What is local SEO and why is it important for your local business? Local SEO is a process used to get your website ranked in Google search results for a certain area. It’s crucial for any starting local business because it is what will set you apart from the competition. Utilizing local SEO will help your business rank in the top pages of Google search results, which will cause increased website traffic and customers. Now the question, what are some things you can do to optimize your local business? Below are some things you can use to start dominating other businesses online:
- Google+ Local Business – Recently, Google Places merged into Google+ Local Business. Submitting your business to Google+ Local business will be very beneficial. It is where your business will get reviews and ratings for people to see.
- Google Maps – Submitting your business to Google Maps literally “puts you on the map” via the internet.
- Home Page (Custom Landing Page) – The search ranking of your local business depends on your homepage that is linked to your Google+ page. A homepage is full of helpful SEO elements that help you rank higher.
- Third Party Review Sites & Other Third Party Sites – There are loads of review sites that you can submit your local business as well as other sites that you can post to and link your website.
- Social Media – Social media is very important for local search rankings. Create a page for your local business in social media platforms such as Facebook, Twitter, Youtube, Instagram, Google+, and many others. This helps with both exposure and rankings.
- Mobile Access – Having a site that’s compatible for mobile devices is very important. Most people nowadays have a smartphone or tablet, and a lot of times people use local check-ins or search for a local business via their mobile device. the user activity on your mobile site also helps the ranking of your desktop site.
TJB WebMedia specializes in local SEO for local businesses in the Middlesex County area. We serve businesses in towns such as Piscataway, New Brunswick, Milltown, East Brunswick, North Brunswick, South Amboy, South Plainfield, Somerset, Bridgewater, Middlesex, Dunellen, Edison, Franklin, Metuchen, Woodbridge, and many more. For more information, call us at (732)406-7821 or visit our website.