Restaurant SEO is no different than any other niche trying to rank in the search engines. The food industry is competitive and, as with many niches, NJ restaurant SEO includes certain techniques specific to its industry.
Restaurant SEO Tactics
There are plenty of ways to perform SEO for a Restaurant, but it takes hard work and time management. Some of the ways to optimize restaurants for search engines include: Researching the most lucrative key phrases, analyzing competitors, website organization, and optimizing meta data on individual pages pages, blog creation, internal linking, and gathering incoming links.
NJ Restaurant SEO and Keyword Research
No matter how well a restaurant ranks in the search engines, if the keywords are not something customers are looking for, it won’t matter. that’s why in order to have good restaurant SEO, decent keyword research tools should be used. If money is a concern, Google ad words has a free keyword tool that is quite accurate.
Understanding the Competition
The idea of “knowing your enemy” goes a long way for a successful restaurant SEO marketing plan. A tool such as Moz Pro will enable one ot track competitors’ keywords and rankings.
In User-Friendly Menu & Navigation.
Make sure your navigation area is human and SEO friendly. Your priority is that users should be able find the information they need within 2 to 3 clicks of the homepage. Additionally, restaurant hours, location information, ordering online, etc, should all be accessible on the front page. Organize which items and subjects should be listed in main navigation and which to be apart of the dropdowns beneath the main navigation. All these things are essential for Restaurant SEO.
Make your sure website is a mobile-friendly website, meaning mobile devices can access your website with ease. Search engines automatically penalize websites that are not mobile friendly, because it is less valuable to users. Customers will have a difficulty navigating thru the website if it is not mobile friendly. Given that majority of customers use mobile devices to search, Google has recently put more SEO emphasis on mobile than desktop versions of a site.
Restaurant SEO Blog Content
If adding a blog, consider it being an active blogger. Providing frequent content allows for the search engine bots to visit and index your site often. This will boost your chance in ranking results of search engines.
Over all, if you take into consideration all of the above, you will be on your way to a successful restaurant SEO program.