cor where to start. When building a small business website to zero in on your New Jersey clientele, these small business web tips will help you know what things you should do and what you shouldn’t do.
Let Visitors To NJ Your Small Business Website Know What You Do!
Whether you reside in Union, Newark, New Brunswick or Camden, informing visitors about your small business is extremely important when building a small business website. Many small business websites are very unclear about exactly who they are and what they do. The home page of your site should completely inform visitors who you are what your business is all about. Nobody who visits your website should be left unsure about any aspect of your small business! Let people know what your business is all about in a confident, reassuring way. They need to know that your business is the best at doing what it does, and that they shouldn’t look any farther than your website.
Building a NJ Small Business Website URL
When building a small business website, you need to make your web address memorable and simple. You want your web address to stick in peoples memory. You also don’t want it to be confusing, so avoid weird characters, strange words that are unrelated to your business, and long domain names. As long as you keep it simple, you should be fine.
Predictable User-Friendly Site Navigation
When people visit your small business website, they shouldn’t have to search for the navigation buttons. Keep it predictable and simple. This means that you should put the navigation in the header or on the left side bar. This will make people feel comfortable and in control when they visit your website, and they wont feel the need to look for another website when they can find exactly what they want.
NJ Small Business Website Contact Info Everywhere!!
Your contact email, phone number, fax number, etc… should be all over your small business website. You should keep it in the header or footer of every page. It should also be in every article on pages and posts. The last thing you want is for people to not call you because they couldn’t find your number! The more places you put your contact info, the more likely people are to contact you. This may seem obvious, but you’d be surprised how many small business websites only post their contact info on one page.
Post Some Testimonials Or Reviews
This is a big one! You can post written reviews or make videos that have customers being interviewed or talking about how satisfied they are with your business. Reviews and testimonials give you lots of credibility as a business. When people who have never heard of your business before visit your website, reading positive reviews and testimonials will make them trust the quality of your small business right off the bat! Building trust and credibility is one of the main purposes of building a small business website, so make sure you make your best impression!
NJ Small Business Local Search Engine Optimization
Do some research on local NJ search engine optimization (SEO) and familiarize yourself with how it works. After all, what good is having a great small business website in a place like Elizabeth, Perth Amboy or East Brunswick if nobody can find it? Even if you aren’t exactly a NJ local SEO expert, having your website properly coded and using the proper key words really go a long way toward getting traffic to your small business website
Small Business Website Layout And Design
You want your NJ WordPress web design to be pleasing to the eye and to look professional. People need to be sold on your business as soon as your home page loads, so you may want to look into having someone design your small business website layout if you are unsure how to make it look like a top small business, custom website
When building a small business website, keep all these tips in mind and you’ll be on the right path. Although building a NJ small business website may seem like a huge and overwhelming project, if you stay focused on making your NJ website Design as professional and informative as possible, it will pay off in the end!
TJB WebMedia has built sites and done SEO with businesses in places all throughout NJ in places like Milford, New Brunswick, Union, East Brunswick and more